The 2027 Max Tott half marathon runs on Sunday 24 January 2027 at 6:30 a.m. in Guatemala City, from Cerro del Carmen to Campo de Marte over a 21 km course, according to the organiser’s race page (read 1 November 2026). For a visiting runner the date that matters is 2 November: that is when the organiser’s tier for non-Guatemalans opens, at Q230 with limited places. General registration follows on 17 November at Q230, and a last tier at Q240 opens on 13 January 2027 only if places remain.
This page covers what an international runner needs to enter: the fee tiers and their dates, the payment channels the organiser lists, the categories, the course and the expo. Every detail comes from the organiser’s 2027 page at maxtott.com, which publishes its information as graphics, and from the event listing of Sports & Marketing, the race-registration platform its Inscríbeme button links to. Both were read on 1 November 2026.
Quick summary
| Item | Detail (organiser, read 1 Nov 2026) |
|---|---|
| Race | Max Tott half marathon, branded Max Tott 89 |
| Date and start time | Sunday 24 January 2027, 6:30 a.m. |
| Start / finish | Cerro del Carmen / Campo de Marte, Guatemala City |
| Distance | 21 km, per the organiser’s course map |
| Foreigner tier | Opens 2 November, Q230, limited places |
| General public | Opens 17 November, Q230 |
| Last registrations | From 13 January 2027, Q240, if places remain |
| Payment channels | Banco Industrial agencies and bienlinea.com.gt (Convenio 437), maxtott.com; Max Tott store in Centro Comercial Zona 4 for the public tiers |
| Expo | Parque de la Industria, Salón 9, 22-23 January 2027, 9:00 a.m.-6:00 p.m. |
| Questions | info@maxtott.com |
Registration tiers and fees
The organiser’s registration graphic lists seven tiers. The first six say limited places (cupo limitado); the last one, from 13 January 2027, is offered only if places are still available (“EN CASO HAYAN TODAVÍA DISPONIBLES”). Only the last tier prints a year; with the race on 24 January 2027, the September to November dates are the run-up to it.
| Tier | Opens | Fee | Condition | Ways to register |
|---|---|---|---|---|
| Banco Industrial clients | 1 September | Q180 | Bi cardholder (Bi clients registered up to 2026) | maxtott.com, paying with a Bi credit or debit card |
| 5 or more editions | 16 September | Q190 | Has run 5 or more Max Tott editions | Bi agencies, bienlinea.com.gt (Convenio 437), maxtott.com with Bi cards |
| 3 or more editions | 1 October | Q200 | Has run 3 or more editions | Same as above |
| 1 or more editions | 16 October | Q210 | Has run 1 or more editions | Same as above |
| Foreigners (Extranjeros) | 2 November | Q230 | Not Guatemalan | Bi agencies, bienlinea.com.gt (Convenio 437), maxtott.com |
| General public | 17 November | Q230 | Anyone | Bi agencies, bienlinea.com.gt (Convenio 437), maxtott.com, Max Tott store in Centro Comercial Zona 4 |
| Last registrations | 13 January 2027 | Q240 | Anyone, only if places remain | Same as general public |
Every tier is labelled exclusive to Bi (Banco Industrial). The foreigner tier lists maxtott.com without the note about paying with Bi cards that appears on the loyalty tiers, but the graphic does not say whether a card issued outside Guatemala is accepted there. If you do not bank with Banco Industrial, email info@maxtott.com before the foreigner tier fills to ask how a foreign card or a cash payment at a Bi agency works. Our page on Bi en Línea and Bi Móvil explains Banco Industrial’s online banking channels.
The race page’s Inscríbeme button leads to the upcoming-events list of Sports & Marketing, which shows MEDIA MARATON MAX TOTT 2027 on 24 January 2027. Its registration guide, posted 18 March 2019, says you create an account (or log in with Facebook), link your IPU, and then pay for an event under the upcoming events section with a debit or credit card. Sports & Marketing lists +(502) 2200-5252 and info@sportsandmarketing.net for help.
Categories
The organiser lists six categories, the first four split into men’s and women’s:
| Category | Ages |
|---|---|
| Juvenil | 14 to 17 |
| Libre | 18 to 39 |
| Master | 40 to 59 |
| Supermaster | 60 and over |
| Silla de ruedas (wheelchair) | For participants with a disability who depend on a wheelchair to get around |
| No videntes (visually impaired) | Open to both sexes, running with a guide |
Under the organiser’s prize rules, a runner from another category who posts the fastest time overall takes the first prize of the Libre category, and first place in that runner’s own category is declared void.
The course
The organiser’s map is titled 21 kilómetros and numbers eleven points along the route:
| # | Point |
|---|---|
| 1 | Cerro del Carmen (start) |
| 2 | Beside the Iglesia Candelaria |
| 3 | Puente de la Asunción |
| 4 | Boulevard Jardines de la Asunción |
| 5 | Boulevard La Paz |
| 6 | Instituto Austriaco Guatemalteco |
| 7 | Ciudad Cayalá |
| 8 | Boulevard Rafael Landívar |
| 9 | Boulevard Vista Hermosa |
| 10 | Campo de Marte (finish, per the race graphic) |
| 11 | Guardia de Honor |
The race graphic marks the start at Cerro del Carmen and the finish (meta) at Campo de Marte. The map lists Guardia de Honor after Campo de Marte without explaining its role; the organiser has not published elevation, aid stations or a cut-off time on the 2027 page.
The expo
The expo, titled Antes de la meta, runs at Parque de la Industria, Salón 9, on Friday 22 and Saturday 23 January 2027, from 9:00 a.m. to 6:00 p.m. The graphic does not say whether bibs or race kits are collected there. Plan to be in Guatemala City by the Saturday in case they are, and confirm with the organiser.
Planning a trip around the race
- Arrive early. With a 6:30 a.m. start on Sunday and the expo closing at 6:00 p.m. on Saturday, a Friday arrival leaves time for both expo days. Our airport transfers guide covers getting from La Aurora into the city.
- Altitude. The course runs through Guatemala City; our altitude and elevation guide gives the city’s elevation and covers altitude sickness.
- A second race. Sports & Marketing also lists the San Silvestre race in Guatemala City on 31 December 2026.
Sources
- Max Tott, Media Maratón 2027 page (Max Tott 89), maxtott.com/mediamaraton2027, with its registration, race, course, expo, category and prize-rule graphics, https://maxtott.com/mediamaraton2027/ — read 1 November 2026
- Sports & Marketing, upcoming registrations and event page MEDIA MARATON MAX TOTT 2027, https://sports.ipuclub.com/events and https://sports.ipuclub.com/Races/topic/390 — read 1 November 2026
- Sports & Marketing, registration and sign-up procedure (posted 18 March 2019), https://sports.ipuclub.com/blog/topic/134 — read 1 November 2026
Frequently Asked Questions
When is the Max Tott half marathon in 2027?
Sunday 24 January 2027 at 6:30 a.m., per the organiser’s 2027 race page at maxtott.com (read 1 November 2026). The start is at Cerro del Carmen and the finish at Campo de Marte, both in Guatemala City. The organiser brands this edition Max Tott 89.
Can foreigners enter the Max Tott half marathon?
Yes. The organiser’s registration graphic has a separate tier for runners who are not Guatemalan (Extranjeros): it opens 2 November, costs Q230 and has limited places. The listed ways to pay are Banco Industrial agencies and bienlinea.com.gt (both under Convenio 437) and maxtott.com, and the tier is marked as exclusive to Banco Industrial (Bi).
How much is the Max Tott registration fee?
It depends on the tier and the date (organiser graphic, read 1 November 2026): Q180 for Banco Industrial cardholders from 1 September; Q190, Q200 and Q210 for runners with 5, 3 or 1 previous Max Tott editions; Q230 for foreigners from 2 November; Q230 for the general public from 17 November; and Q240 from 13 January 2027 if places are still available. The first six tiers say limited places; the last one is offered only if places remain.
Where is the Max Tott expo?
The organiser lists the expo at Parque de la Industria, Salón 9, on Friday 22 and Saturday 23 January 2027, from 9:00 a.m. to 6:00 p.m. The graphic does not say what is handed out there; ask the organiser at info@maxtott.com whether bib and kit pickup happens at the expo.
What is the Max Tott course?
The organiser’s map shows 21 km through eleven named points: Cerro del Carmen, beside the Candelaria church, Puente de la Asunción, Boulevard Jardines de la Asunción, Boulevard La Paz, Instituto Austriaco Guatemalteco, Ciudad Cayalá, Boulevard Rafael Landívar, Boulevard Vista Hermosa, Campo de Marte and Guardia de Honor.
